altAesleme began a new campaign of prevention in 2010: “Enjoy, but be smart”, aimed primarily to the motorists, but not limited to the others drivers. The novelty and originality is that took place in the 4 Motorcycling Grand Prix of Spain (Jerez, Montmeló, Alcañiz y Cheste) and had the support of our great national pilot Jorge Lorenzo, Dani Pedrosa, Alvaro Bautista, Fonsi Nieto and Marc Marquez, among others 15, some of them world champions in various categories (Moto GP and 125cc Moto2).