The International Road Safety Academy (IRSA) and AESLEME signed a collaboration agreement for developing actions for the education of road safety specific for young people between the ages of 16 through 25 called “Road Show”. The ROAD SHOW consists of recreating a night in the life of a young person such as a Friday, at the club with friends and ends in an unexpected tragedy of a car accident and its consequences.

Its success lies in the showing of a multimedia spectacle with special effects and impacting images and the force of the testimonies of the characters: a fearless youth, a disc jockey, a policeman, a fireman, an emergency doctor, a doctor at the hospital, family members of the victim and a patient that has a medullar lesion due to an accident.

The project is founded in the development of the same project in other European countries (North Ireland, Holland, Denmark, etc.)

Currently, the Road Show may be considered as one of the most innovative, efficient and impacting ways to reach youth, for making them aware of the dangers of certain behaviours on the road.






For further information: memoria 2020

 See more about This campaign


What young people think about Road Show

Following are some of the images of Road Show:

alt Disc jockey participation
alt Young actor playing the role of the fearless driver
alt Image of the first video which simulates an accident
alt Participation of the local police
alt Fireman´s participation
alt Image of the second video: intervention of medical emergency services
alt Emergency doctor´s participation
alt Image of the third video: subjective vision of the victim
alt Participation of the doctor at the hospital
alt Participation of the victim´s mother
alt Participation of the person with a medullar lesion due to a traffic accident from AESLEME
alt Young audience attending


Thanks to the ROAD SHOWS carried out in Spain during the 2006-2007 school year, local Spanish Police from IRSA travelled to Latin America for the Global Road Safety Week (23-29 of April, 2007) to train Argentinean and Ecuadorian policemen in Road Safety matters.

Country: Argentina
City : Paraná (Capital of the Entrerríos state)
Course : Road Safety Legislation and Education

  1. Traffic Legislation
  2. Police intervention in crimes regarding traffic safety – Drunk Driving and Speeding.
  3. Road Safety Education
  4. Road Education and Preventive Campaigns

Attending: 200 Traffic Police leaders, all originating from the state of Entrerríos.
Duration : 12 hours
Place: Entrerríos Police Academy

  • José Escalante Castarroyo
  • Antonio Gómez Montejano


Conference: New Initiatives in Road Safety Education. The Road Show
Attending: State Authorities of Entrerríos in education, including the minister, and teachers in general, approximately 200.
Place: General Council of Education
Duration: 3 hours


Country: Ecuador
City: Quito
Course: New Initiatives in Road Safety

  1. New Technologies and procedures in Road Safety
  2. Procedures of action with drivers in the European Union
  3. Control techniques of passive safety
  4. Intervention in crimes regarding traffic safety
  5. Drunk Driving and Speeding

Attending: 200 leaders of the National Police, Traffic Division, and those responsible for the road safety in Quito and the province of Guayas.
Duration: 12 hours
Place: Universidad de San Francisco

  • José María Sánchez Albiñana
  • Diego Rodríguez Borrega