Avenue is the name that includes and combines associations and European road safety actions in order to share ways of working, ideas, campaigns, methods,  improvements, etc. and expand in all European Union countries, some lines of equal and about the same results, saving accientes traffic deaths and injuries.

The entities that are part of Avenue are, in addition of AESLEME, RSI Panos Mylonas (Greece), RYD (Belgium), Responsible Young Drivers Stichting Nederland (Netherlands), RYD (Luxembourg), TOP-25 (Europe), Open Youth (Europe ), ROF (Netherlands), ITS (Poland), ETSC (International), University of Patras (Greece) and Avenir Sante (France).

Avenue members, which are backed for the European Commission, met throughout the year in different European countries. We contrasts and adapt to our campaigns, what is done elsewhere in the EU. To date, we have met in the Netherlands and Greece, and the next meeting is expected to be in Spain in 2012.

www.avenuefortrafficsafety.eu

Spain is represented for Aesleme at the European Youth Forum for Road Safety, a meeting that has been already organized 3 consecutive years. In this forum is supported by the European Commission and young people gather all over Europe and neighboring countries to share lines action and awareness, with the aim of improving road safety among the other young Europeans.

In 2010 this gathering of young people involved in road safety was held in early July in Brussels, brought together representatives from all 27 EU member states and also was opened at seven neighboring countries (Iceland, Norway, Ukraine, Croatia, Tunisia, Algiers and Morocco). In total 65 organizations or associations of young people, motivated and committed to road safety and to return home with new tools, ideas, campaigns and common lines of action that will improve the data of accidents.


During the Forum 2010 was inaugurated the launch of a new awareness campaign, common to all participating countries and based on making posters of illustration, with the 6 main causes of accidents. Until the final poster, the participants together were agreed and chose appropriate messages direct to young people. From AESLEME have translated this message into Spanish, print 5,000 posters (in a first phase) and expose them in Spanish universities and other higher vocational training centers.

Aesleme has began a new campaign of prevention this year: “Enjoy, but be smart”, aimed primarily to the motorists, but not limited to the others drivers. The novelty and originality is that takes place in the 4 Motorcycling Grand Prix of Spain (Jerez, Montmeló, Alcañiz y Cheste) and has the support of our great national pilot Jorge Lorenzo, Dani Pedrosa, Alvaro Bautista, Fonsi Nieto and Marc Marquez, among others 15, some of them world champions in various categories (Moto GP and 125cc Moto2).
The campaign involves the broadcasting of several videos featured by Aesleme´s staff, spinal injuries, and world cup riders. The messages launched contain prevention and road safety messages to attendees. Moreover, and also during the 3 days of the Grand Prize, is handed out informational material (with tips, preventions messeges, information of the new traffic law, etc) to all the fans who come to the circuit and in the town and surroundings.  
OBJECTIVES
AESLEME developed this campaign because of the significant increase in motorcycle and moped accidents in recent years, and therefore, the increase of fatalities and casualties with irreversible damage, such as spinal cord injury or head trauma. The data derived from the National Paraplegics Hospital of Toledo say that, each year, there are more than 1,000 new cases of spinal cord injuries and more than half of these are due to traffic accidents.

The reasons for these injuries irreversible road accidents, 65 percent is still a four-wheeled vehicles. In contrast, in recent years there has been a significant increase in spinal cord injury motorcycle accidents (20 percent). In addition, the age group between 15 and 39 years is approximately 80 percent of revenue in the Hospital for Paraplegics for traffic accidents  and the total casualties, 45 percent are young people between 15 and 25 years. Information material:

PRINT INFORMATION MATERIAL
AESLEME has designed and printed 450,000 flyers to be delivered to the attenders, at the entrance of the Grand Prix. The informative material in expanded format, has a very manageable size (11cm x 6.5 cm) and suitable to be carried in your pocket. Provides the following information:

.- Helmet: reasons for using it, tips to choose the correct one, etc.
.-Safety belt: belt proper use, its usefulness
.-Alcohol and drugs: adverse effects of alcohol, leading
.- The head restraint: its use, how it should be set correctly
.- Alcohol and drugs: adverse effects of alcohol, leading
.-  Table of permitted alcohol levels in air and blood as vehicles.
.- Speed: leading cause of accidents, excessive or inappropriate speed, reduced field of vision.
.- Speed limits and their corresponding penalties or fines: graphic and very simple table with the new penalties and loss of points according to the latest amendment to the Road Safety Act.